![]() ![]() You need someone people will actually listen to. That’s the kind of people you want to feature in your videos. Now, this could be done by actually featuring the person or by adding their voiceover.Įver noticed how narratives sound so much more beautiful and satisfying when people like Morgan Freeman star or voiceover in videos? Why is that? Through the years, the right voice has turned out to be vital for effective storytelling. As a tribute to its 75 years of service, this beautiful personification of Jeep struck an emotional chord with the audience. This gives a human edge to your story, making it more engaging and interesting. If you’re not sure how to portray a particular product or problem, you could try personifying it. How often has a character outdone the storyline or plot? That’s right. If you’re wondering where to start, these pointers may be useful. Let’s look at a few actionable video storytelling techniques that you could experiment with. See? It’s helpful if you know how to get what you want by giving them what they need. Unless you can brew this recipe right, don’t do it. These methods may be soft on your expense, but you have to make it worth their time. Note that video storytelling needs a personality. ![]() Instead of coming up with an entirely new idea, using footage from the time your company was born (employees talking about their experiences, showcasing your vision, your company culture, etc) can be made use of to create emotion. Archive footageĪnother way to save on costs is by using archived video footage, accompanied by a relevant storyteller or voiceover.įor instance, maybe you want to create a video of your company and all its accomplishments to date. Look for people with a fantastic storytelling skill and a worthy story. However, don’t interview just any person. It is a lot more economic and adds a personal touch and essence to the video. Interviewing ‘storytellers’ (people with the voice and personality) in your niche is a great way to tell a story through video. If you’re ever worried about spending too much, you could always consider these. Storytelling can be done in a number of ways, and there are a few that are pocket-friendly. It leaves an impression and that’s what you should aim for. The message doesn’t just become clear to the client- it lasts longer in their thoughts. What would you prefer? Would you like to see one person ranting out statistics and facts faster than you can take it all in? Or would you like a well-thought story that keeps you hooked without just raw, boring data? You’re giving them a reason to listen to you and decide for themselves if it’s worth it in the most engaging way possible. You’re not just selling some product or service. This a major reason why storytelling is important for business videos, or any video for that matter. It makes the video content more enjoyable. What we’re trying to imply is that stories have a way of absorbing people’s notice. People related to a topic much better when it was a narrative. From drawings on cave walls to the expensive IMAX movies we watch, it became clear. Long before we could speak, we had adopted storytelling as a way of communication. Here’s why video storytelling is effective and important. Let’s discuss why you should focus on using video storytelling for your business. ![]() Videos, unlike traditional sales pitches, have the power to sustain our attention longer. Do this, and you’ll be rewarded with the audience attention you desire.Īs mentioned quite often, our attention spans are dwindling at a pathetic rate. You’re not really trying to sell a product, you’re trying to sell an experience. In marketing, video storytelling is having a compelling narrative with the needs of the customers first. That’s where video storytelling comes into the picture.ĭon’t feel left out! This article will take you through everything you need to know about video storytelling. What better way to get attention than by telling a good story, be it for business or otherwise. There’s too much content, so you should be able to get their attention amidst the myriad. The problem with it being so popular is that thinking outside the box and standing out is a necessity. Just to be clear, Mark Zuckerberg said that in 2017. 81% of businesses use video as a marketing tool - up from 63% over the last year. ![]() Social media and the internet is an ocean of content and most of it is video. Now, do you like videos? Well, there’s honestly no choice there. ![]()
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